Sig-Nificant Blast

by Ben Dyer on February 1, 2010

The anticipated news that Imlay Investments will discontinue seeking new deals this August blows a gaping hole in the angel investing community in Atlanta. Sig Mosley and Melanie Leeth have seen just about every deal that has come along for 2 decades, and their importance has been memorialized by the “Sig Said No” shirt from Startup Lounge.  Literally it has been hard to show anyone a tech deal without answering the questions as to whether Sig had seen it and whether he liked it.  John Imlay is to be thanked both for his vision in returning some of his gains to our technology community and for fielding such a capable team to execute this vision.

Imlay and Mosley have come a long way from the time when John realized that Sig had the best command of the numbers at a faltering MSA when it was in critical condition. They have now worked together for about 40 years, with Sig running Imlay Investments in the post-MSA era. (Neither has aged, I might add.) The addition of Melanie Leeth to the mix enabled the group to examine a wide range of investments and tend an ongoing large stable with all the requisite board meetings and handholding opportunities.  They packed enough powder to seed deals and stay with them through subsequent stages, and they wielded enough influence to attract other angels and institutional investors to the table when needed. From my my experiences with them on boards, they are always well prepared and constructive.  And, they know the art of the exit, good or bad.

I am struck by the fortuitous timing of Imlay Investments.  Their activity started in time to capitalize on the dotcom era with a big win in Tradex and to participate in the rise of our Internet security cluster through ISS and enjoy another great outcome there. In effect they were able to play with house money after a few years and to maintain a shotgun strategy without the burdens of raising a fund and dealing with multiple limited partners. They had the capacity to look at and evaluate just about every deal and to participate in all they found worthy. You likely have read Malcolm Gladwell’s Outliers and are familiar with his theories on timing. Of most relevance is his finding that the computer industry leaders who were at the right age to take advantage of the microcomputer revolution were all born around 1955.  They came of age when technology offered the disruptions of a lifetime. Similarly, Imlay Investments came to the table when the Internet era offered a treasure trove of deals.

By no means do I imply that success in this case was simply a matter of lucky timing, but it helped. The more important point is what is next for our startup community. Even if there is a person of similar wealth supported by a similar team ready to jump into this arena, what are the odds of some big hits in the next few years? We are operating in a very difficult economy with more uncertainty than ever. Many make the argument that great businesses have been spawned in down cycles, but this down cycle is much deeper than most and is set against a world economic backdrop filled with unknowns. And, we don’t have a dotcom bubble to ride or an obvious major cluster forming, except possibly in biotech.  Who locally has made big bucks in biotech and would have the appetite to redeploy them there?  Nor are we equipped to play in the social media universe that seems to have captured the Valley.

For entrepreneurs, Atlanta is a still a real estate town.  And, that real estate community is closely tied with many of the banks. Just look at all the real estate developers on bank boards and vice versa.  Sure much of this wealth has come crashing down in the last couple of years, and there is more pain ahead, but if our population continues to grow time will take care of that industry. I’ve often felt the best time to have entered that business was the early 60’s, when the city was in a great spurt of growth and modernization under a dynamic mayor, and the foundations of many great fortunes were established.  The real estate folks created a fabric of interconnections and did many deals with each other.  There was competition on both sides of the table, but cooperation as well. There was no one single source of money or one single influencer who held sway over what could get done here.

Conversely, we developed more of a hub-and-spoke model for early stage technology. All roads eventually led to Imlay Investments, and there was very little commingling and partnering of our small and large technology companies.  Each of us operated on our own spoke, including in earlier days my favorite Peachtree Software. We focused on deals across the country and barely knew Dennis Hayes, Les Freed, and other neighbors of our era.  We were funded by a Chicago based angel and two very small venture firms in Oklahoma and Florida; there was no Atlanta hub at the time. (Local bankers told us microcomputers were “toys.”) Even our dominant institutional VC Noro-Moseley was not yet birthed.  We locals never coalesced into the type of technology start-up ecosystem that worked so well in Silicon Valley in a manner very similar to our aforementioned real estate and banking fabric.

So now our hub is retiring.  With 33 companies left in its portfolio, there’s much work ahead for Imlay Investments, but with its money no longer available for new deals, we indeed have a problem.  Not that it can’t be solved, but it must be acknowledged.

Comments welcome.

[Photo: fauxto_digit's on Flickr]

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  • Konstantyn
    I like your attempt to look beyond the fact.

    And I would encourage yal (supporters and haters alike) to think about opportunities instead of reflection about the oldy goody times or grim future ahead. Entrepreneurship is about vision and leadership, it is all about making the present a present for the future. There is no place for the obsolete past and there is no tolerance for a panicking otioseness there.

    So the facts beyond the fact are:
    1) Clustering is the key. Imlay guys did cut the path in the jungle, but they were too big to kick them out for a pavement work. AFAIK they didn't have any particular focus. And the focus means not only to fund something particular, but also to set expectations and direct entrepreneurial thoughts.
    2) Two-way communication. Today our tech community has better vehicles to deliver information. Tech-Drawl, Meetup, lounges and launches help to do the intra-entrepreneurial thing. It is all set to engage new formation of capitalists to a) provide open feed-back, b) share their eagle-eye market observations, visions and prospective technology areas.
    3) Symbiotic existence. Investors supervising entrepreneurs will enjoy lower risks and gain more successes. Starups will impact and shape the reality much more significantly if grassing in herds. Staying on each other's shoulders helps to reach higher. In turn, the informed entrepreneurs will spend less resources on futile out-of-funding ideas. This will result in higher turn over and more successes per time slot. High concentration of subject-specific knowledge will further contribute to education and competitive advantage of local investors.

    A big tree is fallen? No! There is a sun spot available.
  • JonathanBalser
    Although I may not have the depth of knowledge to provide accurate insight regarding the impact of the departure of Imlay Investments, as an Atlanta-based entrepreneur, I thought I would throw in my two-cents.

    This may indeed create a "gaping hole in the technology investment ecosystem here", which is obviously not good news for the entrepreneur community in Atlanta. However, as someone currently running a relatively new "tech" start-up here in ATL, I believe it is time (or perhaps overdue) for both established and start-up businesses to begin exploring new, non-traditional ways of building and growing businesses here in Atlanta. That may take the form of creative bootstrap models for start-ups, or perhaps creating non-conventional relationships between established companies and start-ups. Perhaps programs could be formulated through entities such as the ATDC in which established businesses could "mentor" industry-related start-ups that have particular relevance to that business' future success. Perhaps we could create an easier way for Georgia start-ups to access government funding.

    I understand that these may not be brilliant, new concepts. However, regardless of how we choose to proceed from here, it would likely behoove us all to think about new routes for getting from where we are to where we want to be; both as individual companies and as a business community.

    Perhaps instead of hoping for someone to fill the void left by the impending departure of Imlay, or fleeing Atlanta for greener pastures, we should do what any successful business must do at one time or another: Pull together and leverage all of our resources to turn Atlanta into the hub we all want it to be. I know...easier said than done, but it can't hurt to try.
  • Buddy Ray
    Great article Ben.
    Certainly the investment side of Imlay/Sig has been important for Atlanta. But what is just as important is the leadership Sig has given in the community, ranging from personal coaching to serving on boards and committees. I hope that leadership will not stop as the investments wind down because Sig - we need you!
  • anonymous
    another reason why NOT to do a startup in atlanta
  • In response to recent comments, I'd include Austin in any top-five list for entrepreneurial endeavors, and I wouldn't necessarily exclude Atlanta.

    As to the legacy of the "Imlay" system, many companies and careers took root as a result. One could hardly have expected more from their endeavors. They were not tasked to fix startup funding in perpetuity.

    As to who could follow their model, many of the biggest wins of the past decade accrued to entrepreneurs who may be too young to become super angels. They still have the verve to play the game several more times, and they have growing families to capture their attention. John Imlay had about 20 focused years at MSA to build an extensive cadre of loyal followers and people in whom he had genuine interest. His famous "people are the key" was not just a slogan. So, he arrived at a point in life where his exit from MSA and its successors left him and Sig with a vast pool of known talent they could back. Those who have started and exited quickly aren't in the same situation.
  • Coward
    this article further confirms that Atlanta may be one of the worst cities to start an Internet based company. IMO, the top 5 cities/areas are: 1) San Fran/Valley 2) NYC 3) Boston 4) Seattle 5) Boulder
  • Sean Mahoney
    I'll dig deep into my bag of optimism for this one... since the sentiment seems to be running towards a dark future.

    I'm left with the simple question - what will emerge from the assets that remain after this system reorg? If the departure of Imlay Investments (an organization, apparently, too big to live without) is roughly equivalent to a cultural liquidation, what are the parts that are now more valuable for having been part of the Imlay system? An an entrepreneur surveying the Atlanta start-up landscape, is there not value created out of the chaos of change?

    Will the future have our own version of the baby-Bells - spun out of Ma Bell, only in time to eclipse (and even acquire) the parent? Which successes of the Imlay system will be positioned to follow the example set forth? If none, is that an implicit criticism of the legacy that Imlay Investments leaves behind?

    The world will go on. There will be new chaos. There will be a threat of Atlanta startup system retrenchment. But there is also new opportunity. And for a group of people who aspire to the ideals of entrepreneurism, that is a gift.

    Learn. Pivot. Iterate. (And one other import one... Thank.)

    Thank you, John, Sig, and Melanie.
  • Great piece Ben. This definitely makes me wonder where the startup community in Atlanta is headed and whether I should start packing my bags and head for the proverbial greener grass. I've already told myself that this is my last year in Atlanta unless things begin changing for the better. Not a week goes by that I don't find some article talking about the next big startup hub; most recently everyone seems to think NYC is that hub: http://cdixon.org/2010/02/01/the-nyc-tech-scene...
  • Neal McEwen
    Excellent article, Ben. The only thing I would add is that you sold yourself and others short on how nascent the venture and angel communities were back in the "early days." You noted that it was before Noro-Moseley and other firms were established, but it was also before there was an ATDC or any widespread local knowledge or network of lawyers, accountants, consultants and others that knew the game. You and others figured it out largely from sources outside Atlanta. Now, at least everyone knows WHAT is needed. The open question is HOW the void will be filled.
  • allysoneman
    Great piece Ben! I really enjoyed it. In my few years in Atlanta's tech community, Sig is someone who has made such a signficant impression on me. I do hope we will have some Super Angel groups step up, our Start Up Community needs that.
  • Email to me from Don House posted here with his permission:

    Ben:

    Your article this morning about Imlay Investments may be the best you have ever done. It is certainly the most pertinent.

    This community does need several “super angel” funds/individuals. I recall when Bernard Grey of Grey Investments stepped back several years ago, thinking to myself that it would be very important that someone else rose rapidly in his stead to complement/balance Sig’s work. It is difficult when there is only one significant player in that niche of the investment spectrum. To my knowledge no one else rose to the challenge on that scale and that is where we are today.

    I am encouraged that there are emerging leaders from the 80’s and 90’s that are now taking angel type risks. I hope several achieve “super angel” status.

    Don
  • Joe Payne
    Ben - thanks for acknowledging and discussing the Sig-nificance of this announcement. While there have been several local entrepreneurs who have generated substantial wealth from technology ventures in Atlanta, none have demonstrated the affinity for investing in and nurturing nascent companies like the team of John, Sig, and Melanie. As you stated, this will leave a "gaping hole" in the technology investment ecosystem here. It will likely require a group of investors to partially fill this void. Who will step up?
  • Very stimulating and thought provoking piece. Nice work Ben.
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