Digital marketing company Mansell Group, Inc. of Atlanta is continuing its strategy of growth through acquisition with its purchase on November 5 of the email marketing business of Premiere Global Services, Inc (NYSE: PGI). The email applications and services acquired include the Campaign Accelerator suite of tools. Mansell CEO Allen Nance gives the full pitch in the video above provided by his company.
According to the company, the addition of Campaign Accelerator technologies into Mansell Group’s existing business creates one of the world’s largest privately held email marketing companies. This deal brings additional functionality to the company’s existing email marketing offering by user interfaces in six different languages as well as a team of professionals experienced in supporting global accounts. The new Mansell offering will actively support over 600 organizations.
Mansell previously acquired WordOne, specializing in website development for nonprofits, and Sevista, which brought along proprietary email technologies along with its list of customers. From Premier’s viewpoint, according to a spokesperson, the deal allows that company to focus more tightly on selling into IT shops and to IT professionals.
The terms of the deal were not disclosed. Mansell has developed the skills to operate profitably in the high-touch end of the email marketing spectrum and is leveraging this profitability to make compatible acquisitions for faster top-line growth.
About Mansell Group, Inc.
Mansell Group provides a suite of intelligent data driven marketing solutions. With over a decade of experience, Mansell Group combines leading technology and marketing insight to drive customer communication programs including: email communications, SMS mobile marketing, broadcast voice messaging, database management, customer intelligence, online lead generation, as well as a complete professional services group. Mansell Group actively supports over 600 leading organizations including: AirTran Airways, AARP, ChoicePoint, Flight Centre, National Education Association, Payless Shoe Source, Randstad, SunTrust, Regions Bank, The Princeton Review, and Thompson Corporation.
About Premiere Global Services, Inc.
Premiere Global Services, Inc. provides on-demand, applied communication technologies that revolutionize the way people interact. Every month, nearly 12 million people around the world use Premiere Global’s advanced solutions and next-generation collaboration platform to work, collaborate and make meaningful connections. Customers include more than 50,000 companies and nearly 90% of the Fortune 500. Premiere Global is headquartered in Atlanta, Georgia, and operates in 24 countries worldwide.
