I Did Say Raising Capital Is Hard
After yesterday's excitement over the $41M pre-launch investment in Color Labs and my post on that subject, I was sent this morning the following link to a blog posting by a NYC-based company called Profitability. It's entitled "A Tale of Two Financings" and is a very candid story of one company's year-long journey toward a obtaining its desired capital. It's so compelling, I'm going to be lazy today and just serve up this link for your enlightenment. While the big deals in the Consumer Internet space enjoy the hype, here's a more down-to-earth view more from the creator of a decidedly less sexy business intelligence tool for QuickBooks.
