Entrepreneurs Need to Suffer

by Ben Dyer on February 5, 2009

david_cummings

Celia Dyer and I visited David Cummings at his Hannon Hill offices today to talk about Shotput Ventures.  We recently posted on Capital Factory in Austin as compared to Shotput and wanted to get to know David better.

David made a great comment that, “entrepreneurs need to suffer.”  His goal with Shotput is tripartite:  1) Build companies that get to profitability quickly, even on a small level, perhaps just enough to support the founders. If you decide you need investors, it will be much easier to raise money if you are profitable.  2) Pitch it yourself.  Don’t hire a pitchman for 4%, a veritable actor who won’t be around after you get investors.  You need your own passion.  3) Plan to suffer for 1-2 years, the rite of passage, paying your startup dues.  If he had been given $1M at age 20, Cummings said he would have likely misspent it.

hannon_hill_pingpong3His measure of success would be a greater number of profitable web-based companies in Atlanta, and he believes that energy should be focused on getting profitable quickly as opposed to raising money.  In other words, whatever revenue a venture can generate is what the company should be sized for.  Too much attention has been focused on raising money in an age where “capital light” startups are a reality.  And, to achieve that goal, he believes that entrepreneurs need 1-2 years of suffering while they build their businesses to sustainability.  (I’ve often used the term “deferred gratification” with my employees, but “suffering” hits the mark at bit better).

David’s company, Hannon Hill, which he started as a student at Duke University at age 20, is supplying content management systems to more than 100 universities including Duke, N.C. State, Clemson, William and Mary, Georgia Tech College of Management, Cornell, Carnegie Mellon, Julliard, Bowdoin, Vassar, Sarah Lawrence, Yale Library, three campuses of California State University, three campuses of University of California, and specialty programs at Texas, Maryland, Miami, and Harvard.  Entirely bootstrapped (as he said, who would give VC $$ to a 20-year-old?), he has been able to grow to a 45 person organization. Through fortuitous circumstances, he has just subleased really spectacular space formerly occupied by the Zyman Group on the top 33rd floor of a Buckhead office tower.  Since TechDrawl works from a windowless cave and has to look at the Weather Channel online to determine if it’s raining outside, we were rather impressed by the views on an unusually clear, cold day in Atlanta.  

Shotput Ventures is intended to help 8-10 teams attempt to launch enterprises over this coming summer.  As noted in my previous post, at least one team member must a hard-core coder.  (If there’s a dog or cat in the mix, I suppose that rule applies to the critter as well.)  Each team will trade 5-10% of its common equity for approximately $10-20k and a summer of intensive mentoring.

hannon_hill_herman_millerHannon Hill has generous meeting space (and according to Celia, a pure Herman Miller swank cubie farm, Aeron chairs exceeding a count of 50, a game room with table tennis, as well as 3 Razors and a Segway for getting around the 20k+ sf) for mentoring and training this many companies, but they are intentionally not being housed in an incubator so they will be able to fly on their own after the program ends.  David believes that 1/3 may ultimately qualify for institutional money, 1/3 may be bootstrapped, and the remainder may be, well, toast.  (My term, not his, but still a very high success rate.)

The Shotput team has divided up responsibility to target major engineering and computer schools in the region and is seeking the “best of the best” from this supply line, a pure merit-based selection.  They want to take ideas from napkin to real businesses during the course of the summer, and they expect significant cross-pollination of skill sets among the participants.  

Before you ask, there are no more open investor slots in this gig, but mentors are welcome.  

David noted that Y-Combinator, which originated this model around MIT and expanded to Silicon Valley, is now only in the Valley after finding all but one of more than 100 companies were funded out there.  This will be a challenge to Atlanta investors to see if we can back this model with our dollars here.

There are no side ventures allowed at Shotput.  This a a total immersion program designed to produce real companies.  We salute David for making this happen in Atlanta and look forward to writing about the participants once the program is underway.

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  • Ben Dyer
    My venture fund is in one deal going on 8 years and not yet breaking even, but it's a capital intensive and long horizon chip play that could yet have a big payoff. The leadership there has shown remarkable stamina.



    However, from what you describe, with no pay and new debt, you may need to let this one go and allow another good opportunity to come your way. Very, very few entrepreneurs bat 1000, so there's no loss of credibility in some strikeouts along the way.
  • Amy Miller
    As an entrepreneur who has been "suffering," struggling and battling start-up setbacks, when would you say it's time to throw in the towel?

    I've forgone income since late 2006, have taken on debt and despite my belief and passion in my business, I just can't keep it going anymore. Is it reasonable to shut down if you haven't reached BREAKEVEN in three years? (we're not doing big time product development).
  • Celia Dyer
    Charlie, Ben and I insist on working in close proximity to beloved Georgia Tech, even if it means from a windowless office in the ATDC (a space for which are grateful!) Occasionally, we sneak down to 2 and Lance Weatherby let's us look out his window.
  • Charlie Paparelli
    Ben/Celia, Great article and well written. David is a man who understands entrepreneuring in the 21st Century and he puts his money where is mouth is. But why is David on the 33rd floor of a Buckhead tower and Ben Dyer in room without windows? Only the Celia knows...
  • Celia Dyer
    I guess we have been upbraided for using the wrong nomenclature for the sport of "table tennis." We stand corrected and have edited "ping pong" to "table tennis."
  • vincent Migliore
    Nice article but who are those losers playing Ping-Pong? Excuse me, table tennis.
  • Brian Brodrick
    Very interesting story. Thanks for sharing.
  • Adam Wexler
    Great article Ben! Talking from current experiences, capital light startups are an absolute reality in 2009 as long as you do your due diligence. Compared with only a couple years ago, cloud hosting is just one of the many benefits to launching a company in 2009.



    ...another would be Shotput Ventures. I think it's great to see a Y-Combinator "clone" coming to Atlanta. I wish I had this available when we were just taking flight. Good luck to David, the rest of the Shotput team and especially the future participants!
  • Joe Reger, Sr.
    Great story! I take exception to suffering for only 1-2 years. Suffering is the mindset of the entrepreneur ... they must continue to passionately pursue, and that passion is built on suffering, deprivation, delayed gratification ... it's scary, but all entrepreneurs I know, talk a blue streak about catching the carrot ... it might be sustainability, it might be profitability, it might be a funding round, it might be an article in TechDrawl, but when they get close, they replace the carrot ... if they (we) ever caught that dangling orange root, we'd eat it and get fat (yep, these carrot make you fat!) ... bye, bye suffering, and bye, bye entrepreneurship!

    NOTE: no one objects to your passion, especially angels and VCs.
  • Allen Nance
    I thought I was the crazy one. Bootstrap, profitable, real-business, yeah for Mansell Group! Brick by Brick, stone by stone, client by client 9 years later - you have a company! Congrats to David and his mission, we share a similar passion.
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