In segment three of the six-part series interview with Lenny Stern of SS+K, Maurice Cherry and I get Stern’s perspective on how Atlanta fits into the marketing and communications national landscape.
Lenny Stern cuts to the chase and offers a progressive and potentially “controversial” opinion about how technology has disturbed traditional ways of client acquisition and communication tactics.
The end goals for each company are very similar, the primary goal being to connect with customers in an interactive way. If a company can associate a brand with their audience exceptionally well, geographic location is of little importance. Overall, technology has helped level the playing field and true talent wins.
Related Posts:
- Celia Dyer on Obama ‘08 campaign strategy, SS+K and the use of social media
- Celia Dyer on Obama ‘08 campaign social media strategy – Interview 1 with Lenny Stern
- Maurice Cherry – Interview 2 with Lenny Stern on social media and rules of engagement
