Taking A Peek Inside Quora
Some of you may be familiar with Quora, the new Q&A site created by two former Facebook employees a few months ago. It’s just reached the attention of the Wall Street Journal, which is a good intro to the pros and cons of the site.
Unlike Twitter with its 140-character limit, Quora allows for long-form discussions. Some questions draw responses that are equivalent to multiple white papers. I tend to favor brevity in my writings, but I’m not sure that’s a virtue in this case.
What is fascinating to me is that Quora is a look into the inner thinking of the technology elite of San Francisco and Silicon Valley area. Although participants are international -- as are many of the topics -- you can see that the race is on to build or extend personal brands via erudite contributions to Quora. Its system of allowing answers to be voted up or down adds to the sense of competition among the cognoscenti in that region.
Many of the questions are around topics related to startup companies. Some are very specific to existing successful companies and are often answered by the CEO’s themselves. Others get into the nitty-gritty of why one company succeeded while a similar one failed. The site is heavily weighted toward the technology industry, but I did see two long threads where the questioners were considering suicide and those responding were trying to intervene. General societal questions on issues like politics don’t seem to stir much interest; I suppose those have plenty of other good homes in the blogosphere. And, I don’t see too many wacko questions on there either. Quora has moderators, and it’s rather self-policing as well.











