When looking at the ATDC roster of companies, it’s easy to find two types: B2B players like ScanTech Systems and FTRANS, and green tech superstars like Suniva. What’s less common are the all-the-rage social media and advertising startups – and for the simple reason that few rise above niche players. But the story’s a little bit different if you’re Dave Williams and you built and recently sold 360i. That’s a different level of credibility in a space filled with so-called “social media experts.”

Yet like most startups, Williams and his BLiNQ Media team faced a moment of clarity when building BLiNQ Ad Manager. He knew the space, had the requirements and knew how to get the app approved by Facebook – he simply needed a better product. To get the project on-track, he reached out for Jacksonville Beach, FL Rails super-shop Hashrocket. Within six weeks, Obie Fernandez and his team had the web application on-track and approved by Facebook – one of a handful of ‘official’ advertising networks in the Facebook universe.

We’ll take a deeper dive into the BLiNQ Media story in the coming months. In the meantime, enjoy the video interview below: